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Why is targeted internet advertising so horrifically inaccurate?
I tried an experiment this week. On Chrome, I used my normal array of ad blockers, un-trackers, and similar protective measures.
On Firefox, I used no ad blocking or anything else – everything was allowed.
And I tried to use Chrome and Firefox pretty much 50–50.
What I found is that the internet-based targeted advertising truly sucks. If I were an advertiser, I would royally angry that my good money is being so badly spent.
Among the badly delivered advertisements:
- ads to become an Avon sales drone (I’m male and don’t use cosmetics)
- at least a dozen ads in Spanish (I’m an english speaker and don’t know more than a dozen words in Spanish)
- Ads for diapers (I have grandchildren, not children, and some of the diaper ads were in Spanish)
- two ads for banks in New Mexico (I live in Georgia)
Why are these so-called targeted ads so inaccurate?
Using Fluther
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