Commercials are aimed at targeted audiences as are many movies, television shows etc. to enable the advertisers to promote their product(s). There are razors they sell targeted to women and some to men (I never really understood that exactly as I don’t need a pink handle on my razor). There is Grecian formula for men and any number of other products that identify the target audience in the product name.
As for naming a movie for the book title on which it is based, I don’t have a problem with it—it makes sense to me. As stated above, it is the content of the picture that would let me know if it was racist or not (not the title). For Colored Girls is interesting in that most Black women today would not prefer to be called “colored” so that element of the title might have been considered racist to some if not for the time period and setting of the story as indicated above. This title would not keep me away from the movie (but I read the book). I am looking forward to the movie and plan to see it this Sunday.
Adding an indicator of race to a title IS a little more edgy. But it is appropriate for the target audience of the film. This includes young African American women (the target audience of the book) and others with an interest in contemporary literature, the struggles of women, the struggles of Black women, the struggles of young women, etc.
Growing up when I did, we learned about the ascent of “man,” the brotherhood of man, mankind, and had all kinds of “man” things shoved down our throats. If something is about men, I am fine with it. However, using “man” as the word to assume all people (including women) was indicative of a mindset that presumed women didn’t really do anything in history. Today, such references would be considered sexist in many instances. In their day, it was the sheer volume of such references that was overwhelming.
A single movie title with a reference to race and gender is hardly threatening and if the target audience is not offended by the word “colored” then I am not offended.
We have had movies with titles such as “Women on the Verge of a Nervous Breakdown,” “My Fair Lady,” “Pretty Woman,” “No Country for Old Men,” “X-Men,” “Men in Black,” “Children of Men,” “Middle Men,” “Good Fellas,” “12 Angry Men,” “A Few Good Men,” “Men who Stare at Goats,” “All the President’s Men,” and none seemed to provoke based on title alone.
@palerider Blacks need sunscreen too.