I personally find apple’s marketing campaign somewhat annoying, however, given the quality of their products out the box, and the amount to custom options available with both the hardware and software options, and the incredible longevity of Apple products, I think that while for the time being it may be a better value for PC just because of the versatility and legacy Microsoft has. But looking at not only the Mac but also the Linux and other alternative computer OS surges, the value is soon (if not already) going to shift drastically in Apple’s favor.
I have an Apple, after years of growing up with PC all my life. I like apple’s overall stability, and OSX is very powerful in my opinion.
If you want to stay with what you’re familiar with, and/or are more looking for games, et.al., take a PC for the time being. PC is also still most dominant in corporations.
However, apple is making huge strides, and despite their cost, I feel that it’s worth it in many respects. Particularly for graphic design, music, and other AV heavy industries.
Also, look at different Linux distributions as well, and try to make thebest educated decision for you.
If you’re interested in building your own computer, understand, it is illegal (but possible) to install a Mac OS on any non Apple hardware, however it is possible (and somewhat encouraged) for apple users to install other OSes (like Windows, Linux, BSD, etc.) on their computers. Especially with the onset of the Intel Macs and ‘Boot Camp’ utilities.
Hope that answers your question… Long wines, but I spent alot of time thinking about this when I was looking to buy my laptop recently.