General Question
How much, would you say, a publisher & developer company make from a video game, like say, Activision with Black Ops?
I noticed Activision has made a pretty penny from Black Ops so far, roughly 360 million…now where does all this money go? I understand roughly 8 or 9% go to the retailer…and a lot would go to advertising, but how much does a company walk away with?
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