Hey guys, I’m an SEO specialist and Web Developer, I really enjoy it and make a pretty good living at it. A lot of times I take on side jobs for small SEO projects and stuff too so I’ve been in those “quote a price” type situations. Let me give you my insight:
First of all, there’s no such thing as an “SEO Page”. All pages on a website must be optimized , or (hello!!) it’s not really OPTIMIZED. And $2300 is outrageous.
Secondly, a Wordpress blog can be ‘set-up”, installed and running on your site within a single work day, unless you use a custom theme (which would require design, custom coding and a little extra time). Adding content, of course, is just relative to how much time you have to produce it. There’s not a lot of “SEO set-up” to do on WP pages, as the articles will be your optimization. There are SEO plugins you can install on the wordpress back end, but those each take like 5 minutes and they’re free. $2500 is absolute highway robbery.
As far as “Set up the SEO”, I’m not sure what that means. But I’m guessing its just how they say they are going to optimize your site. This varies, and really depends on your site.
The only fair quote I see is a $1000 per month for maintenance. If your site is rather decent sized and they’ve done a lot of SEO, this could actually be an OK deal. Especially if your site grows and they keep the rate at that spot – more work for them, less expense for you.
In summation, it looks like mostly a rip-off and I really hope that people see that SEO firms like this one are just gouging everyone and I would hate to see it continue. Keep looking for SEO help and get second opinions. You were right to come here and ask this.
I’ll give you a little hint: Ask your SEO firm if they intend to place “Meta Keywords” in the headers of all your web pages. I’m not talking about meta descriptions, just Meta Keywords. If they tell you that they certainly plan on doing this, then you know to run the other way. The reason: Meta Keywords do NOTHING for you on Google, and the educated SEO’ers would know this, and therefore not waste precious time on it. Good luck!
EDIT: After a little more thought and looking at this thread, I needed to add a couple things:
1) PPC ads and “buying keywords” are NOT SEO. You want top ORGANIC spots in the SERPs
2) I’d like to also point out that , if the SEO firm has to do a lot of keyword research, the quotes will be a little more reasonable, but still too high IMO
3) Link building is #1