Hey guys, what are your opinions on Valentine's Day, honestly?

Well, Valentine’s Day is created by Hallmark, as you all know. But we all, now do more than just sending someone a card on that day to “celebrate” the day. So here is my question to guys especially those who are in a relationship. What’s your take on that? What are your honest opinion on Valentine’s Day? Do you honestly care for that day at all? I mean your girlfriend is expecting you to do something special/romantic, right?