General Question

mazingerz88's avatar

How can I get big web execs listen to my idea for a website-?

Asked by mazingerz88 (29261points) March 22nd, 2011

I’m not a businessman of any sort but I am one of probably thousands out there who think they have the concept for the next big thing in the hugely profitable internet retail / shopping business. The people whom I’ve told the idea all said it is indeed going to be a hit ( even globally ) and some advised me to have a non-disclosure agreement if I actually end up pitching to a web executive. These past weeks I have sent emails to both executives and low level management staff of the biggest web entities out there but no one paid attention. One company actually did but even that one gave me a very kind and polite brush off. The thing is, this website has to be launched in a big way and not start from small to give it enough headstart that inevitable copycats won’t be able to catch up. Much like Groupon or Living Social, the two biggest discount sites out there who now have lots of copycats. Thanks in advance for your answers-!

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15 Answers

DeanV's avatar

Big web exec? You pretty much are the big web exec in a situation like this. If you have the idea, look into web designers and hosting.

wundayatta's avatar

You don’t need a web exec. They already have a website. You need a venture capitalist. You need to pitch the idea to them, and see if they would be willing to put their money behind it. If you can’t sell the money guys, then you can’t sell your idea, no matter how good it may be.

robdamel's avatar

@wundayatta great answer.

@mazingerz88 I`ve been in your shoes. I decided its best I work on the capital myself. Starting on a company in a big way is a big risk- You`d have to spend a lot of money in marketing and still no one guarantees if your site will catch on.

Then again, given enough marketing, most things can catch on.

But again, you should probably figure out a way to start small. Groupon didn`t start big. It simply grew fast. Same goes with Amazon, Ebay, Google, Netflix, Priceline, etc. They all started small.

Good luck man, I`m hoping to work on my online ideas as well. If you have anything else you wanna talk about, send me a private message since we are on the same boat.

mazingerz88's avatar

dverhey, i do agree with the premise of your response. i would very much like for this web idea to be my “baby” see it born and grow. yet timing is of the essence since at anytime such website might come out so partnering with highly funded entities is what i have in mind.

wundayatta, talking to a venture capitalist requires a business plan and even if they like it they would expect me to deliver the plan. Like i said i dont have that expertise, hence my need to have already established partners.

robdamel, you got it bud-! i agree raising capital is also the way to go but i dont have that money on my own right now. i only have the idea as my capital. im hoping those who have already the money would merge it with my “capital” ( and not just run away with it LOL )

robdamel's avatar

@mazingerz88 haha yeah i always feared that. I`ve even been reluctant to give my idea for a web designer to make the site for me lol

wundayatta's avatar

@mazingerz88 I doubt if you have any hope if you can’t write a business plan. If you don’t have a business plan, it is unlikely you can make the idea fly. There is so much involved in creating a business. You need to think about all aspects of it and have a plan to make it happen.

I think that you should learn how to write a plan, or get a partner who can take you through it together. I really can’t imagine anyone giving you serious money to create something when you have no idea what you are doing. An idea is fine, but people make money implementing ideas, not coming up with them.

Haleth's avatar

@mazingerz88 “wundayatta, talking to a venture capitalist requires a business plan and even if they like it they would expect me to deliver the plan. Like i said i dont have that expertise, hence my need to have already established partners.”

@wundayatta is right. Anyone who you go to with your idea will want the information you can find in a business plan. By going to “big web executives” you’re basically asking them to do the same thing a venture capitalist would do: invest money. They’ll want to know the potential risks and rewards they’re getting into, and if you have research to back up your idea, that’s a lot more powerful than the idea by itself.

You should start by doing some research into the potential costs and rewards of implementing your idea. The Small Business Association is a good resource.

mazingerz88's avatar

wundayatta, i would definitely need the help of a partner who has years of experience in internet retail business. part of that HALETH is also preparing the data needed to show that this website is worth it. I would admit i could be merely fantasizing that an already successful web entrepreneur out there would quickly have a eureka moment all by himself when he hears my concept. the only “support data” that i have right now are the positive comments of people who have heard it. thanks for the replies guys!

SpatzieLover's avatar

@mazingerz88 if you put an @ in front of the person you want to address here in Fluther, a list will scroll down of all the names of people that have responded to your question

mazingerz88's avatar

@SpatzieLover Thanks it works-!!!

SpatzieLover's avatar

@mazingerz88 I agree with all that @wundayatta & Haleth suggested. The SBA is an excellent assoc to go to for advice.

Haleth's avatar

You could also try approaching a smaller, up-and-coming web company. They’ll probably be more open to your ideas and may have the expertise you need to get that business plan going. At the very least, someone in a company like that might have some great advice for you.

funkdaddy's avatar

I’m hesitant to write because I don’t want to come across as negative. Ideas are magical and inspiring things but on their own really don’t accomplish anything.

The good part of the idea is that it can inspire you to take action and keep you motivated long enough to create something great. The action is what’s worth something though, ideas come cheap and are rarely as original as we think.

Amazon didn’t invent online retailing, the idea wasn’t new, their actions and decisions along the way made the company into a success.

The other thing is that while the internet allows people to get their ideas in front of an audience a lot easier than ever before, there’s nothing magical about it. The time, work, expertise, and decision making are still needed.

For example if I had a great idea for a chemical compound, a restaurant, a theme park, or an mp3 player, but no way to execute on it or expertise to make it viable, nobody would expect the idea itself to be worth much.

It’s the same on the internet even though there’s no physical item being created. Any idea is only as good as it’s execution. So someone needs to make it happen and prove it’s usefulness before anyone will buy, invest, or take it seriously.

The good news is expertise isn’t that hard to come by, even if you don’t end up building anything. Think your idea through, do your research, answer every question someone might come up with, get good at making others see your vision and getting them as excited about it as you are.

Then you’ll have everything you need to write that business plan, go for those investors, or maybe build it yourself with others who believe in it.

Even if this one doesn’t get off the ground, the experience will help you get the next idea that much closer. The next business plan will be much easier, you won’t forget how to do the research, inspire people, and you’ll make connections along the way.

If it’s something you believe in, then don’t give up and make it happen, but don’t expect your role to end with the idea alone.

Good luck with it.

robdamel's avatar

@funkdaddy excellent answer, exactly everything I said to him in a PM, including the finding somebody to get excited with together. To remind any one else interested in this question, Amazon, Google, Facebook, Netflix, Ebay all received six figure checks as investment, but only after they were up and going and it had potential. Investors want to see something happening, and see that its gonna rock.

Also, maybe your idea is good, or maybe you are just too excited about it and don`t see that its really not a whole new concept, or that people may not be too excited at running towards your site. So its better that you start things small, and if its revolutionary in any way, it`ll grow fast, like google and amazon and all the companys I previously mentioned.

Groupon is the fastest growing company in history, passing priceline and Amazon (in speed of growth) but it still started small.

But anyways, here is my quote, get ready:
“Any business idea can be made excellent with enthusiasm and positive thinking.”

In a nutshell – Find a partner to dream with, build the site small (don`t try to start big), and work together for the growth.

mazingerz88's avatar

@Haleth thanks, been researching for companies like that near me. It helps when someone confirms that is a good way to go.

@funkdaddy thanks so much for your thorough and pragmatic post. My favorite part is when you expressed that if after trying and it did not get off the ground, I still gained knowledge that I can use the next time around.

@robdamel I’m on to finding a partner right now and @spatzielover yes I’ll check SBA asap…

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