First of all, it’s a cliche. It’s been said so often, it has no meaning. It’s just something people mouth when they are trying to sound like they’re with it.
I’m not really sure why people say it. I think it’s because businesses are pushing people for something, maybe creativity? But creativity is not something you can turn on or off. Either you think that way, or you don’t.
If we’re saying that business culture develops hordes of yes-men and yes-women, then that’s the way they think. They follow the rules. You can’t just tell them to think outside the box and have them change their behavior. That’s no how people get ahead in that business. If you are serious about creativity, then you have to change your culture to support it.
And the box is a stupid metaphor for something that is very complex. We do keep our minds in check, and allow or disallow ourselves to think certain things. Our minds are all over the place, and they can’t be in any kind of box. Even if it were a good metaphor for how we think, it is not like the saying implies: you can’t just jump through the walls of the box. If the box is there, it’s there because that’s how people make their livings. Who is going to climb outside of a box, when the meal ticket is inside the box?
A box is a state of mind; a way of seeing. Or rather, a way of not-seeing. It is so artificial, and anyone who would let a box hinder them probably never was a child. Boxes are things to play with. Unless they are things to hold something. If you are in a box, you are nothing. You are static. Being carried from here to there.
But this isn’t toy story 3 where you can escape the box. Toys are really alive. And any human in a box is also dead and usually about to be buried.
To think “outside” the box, you have to never get into the box. You can never admit to being aware of any box. The box simply doesn’t exist, and if you think it exists, it is because you called it into existence yourself. The box is an act of suicide. If you place yourself in the box, you’re ready to be buried. There is no trying on the box. First of all, who would want to? Second, once you conjure it into existence, you are in it, only you aren’t aware you are in a box, which means it is literally impossible to think about an outside. There is no outside because you aren’t inside anything.
That’s the problem of the universe and the extent of the universe and the idea of infinity. A lot of people want to define our universe as a box. The box we live in. But we can’t see the walls, so how can we know if there is a box or not?
So, if you are in the box, you aren’t aware of it, and if you can’t see the walls, you can’t think you are in the box. In either case, there is no box. Conceptually, the concept is null and void. Return to sender. Addressee unknown and no forwarding address. It is an utterly useless metaphor, yet people mouth it over and over as if it means something. It’s simply a waste of grey matter. It sounds like it means something, but it means nothing.