What is a bear claw? Really?

I grew up believing that a bear claw is a delicious, slightly flaky, doughnut-like object filled with marzipan (sweet almond paste).

A couple days ago I went into a doughnut shop and ordered a bear claw, and it was shaped right, but was not flaky at all and in fact was filled, not with marzipan, but with really sub-par apple pie filling.

So today I went into a different doughnut shop and asked about the bear claws. I was told they were filled with apple and cinnamon.

Have I gone crazy? What, pray-tell is a bearclaw, really?