Is Nike's decision to re-sign Vick a smart one?

Yes. You are in the minority.

Not saying that’s a good thing, it’s just the way it is.

I feel exactly the same way that you do.
However, there are plenty of sports fans that have all but forgotten what Vick did, and also many that believe he really is reformed.

I don’t think I’ll ever get over my disgust for him, personally, so it will affect my purchase choices. I am sure that is the minority opinion, though, as @bob_ said.

I don’t think it is.

With Vick as their spokesperson, the best Nike can hope to do is keep the customers that they have.
However, with this move, they’ll probably lose some that are dog/animal lovers, and my guess is that there are a lot more people who are opposed to dog fighting than there are who support it.

If they insist on having an NFL player endorse their product line, why not someone such as Clay Matthews or Aaron Rogers?

Everyone wants to make money. What do ethics have to do with it?

I don’t know whether Michael Vick has been rehabilitated. I doubt it. But, publicly, he has. I think Mike’s decision is a sound business decision.

I won’t buy their products again.

Nike has some of the best advertisements of the last 20 years. You can pretty much count on their first round addressing his past directly and probably for the benefit of animal rights causes.

Whether you believe he’s reformed or not, Michael Vick will end up educating more people about the existence, prevalence, and evils of dog fighting than anyone in history.

Debt paid, let him be, and hopefully by the time he retires his creditors will be paid off.

Probably. If no one cares about this, why would they care about Michael Vick?

This question has been asked quite a few times before. and I’ve explained my thoughts before, such as here.

Vick was, is, and will always be a callous monster.

I have a sneaking suspicion that Nike plans an enormous campaign with Vic. I have a sneaking suspicion that it will somehow involve dogs chasing after him.

I plan on fully supporting Vick and Nike. He did a terrible thing and has paid tremendously for it. Time to move along and get over it.

BTW, does anyone here drink Gatorade? Because that is one of Kobe Bryant’s endorsements and what he was involved in was much worse than dog fighting.