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Haleth's avatar

Writing about food/wine- anything I should know?

Asked by Haleth (18947points) July 5th, 2011

I started a job at a wine shop/wine bar about two weeks ago. In my cover letter/ interview I told the owner that I was interested in working there because I want to learn everything I can about food and wine and maybe become a food writer someday. He just said that I can write up some marketing materials, which I think is so cool but now I feel really out of my depth. The other staff members definitely know more than I do about beer and wine.

We’ve had tastings and everyone was making all these educated comments about what the wine tasted like, and I’m starting to get the hang of that. I guess my biggest worry is that my subjective tastes will be different from what is “right” or generally accepted, or that I’ll just come across as not knowing what the hell I’m talking about. I’m writing up a few bottles that I’ve tasted and researched. How can I

1) calm down and
2) write like I know what I’m doing?

Eek. I’m so intimidated.

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14 Answers

Jeruba's avatar

1. Congratulations, @Haleth! I’m sure you’ll do very well. Your interest, enthusiasm, intelligence, and eagerness to learn are great assets. And you’ve done this before. (That is, found your bearings in new territory and proved yourself.) So calm down, darlin’.

2. Is there anyone among your colleagues that you might consider asking to mentor you as you gain experience in this new aspect of the food-and-beverage business?

3. The difference between knowing what you’re doing and looking like you know what you’re doing is sometimes very small.

4. Everyone else started out knowing no more than you do.

Tropical_Willie's avatar

Take a class in wine, food and hospitality.

Jeruba's avatar

5. Take a few books out of the library to fill in some gaps in your knowledge.

6. Don’t try to write like anybody else, and above all don’t copycat some columnist using jargon you don’t really understand.

7. Breathe. Deep breaths. There. Good girl.

Pied_Pfeffer's avatar

Everyone has felt the same way that you do when it comes to taking on a new job, be it with a new company or a new position. You have honestly described yourself as a beginner and one out to learn.

I agree with Jeruba’s suggestion to seek out a mentor who is willing to take on the task, be it someone within or outside of the company. As for reviews of any articles written, you know that there will be a mixture of the good versus the bad. Food and wine is very preferential. It seems like it is just a matter of appreciating the good and learning from the bad.

Best of luck to you!

Haleth's avatar

Thanks, a dose of level-headed advice was just what I needed. Whew.

Here’s what I’m doing so far:
-Asking lots of questions. We have a few people working there who are very knowledgeable.
-Getting in on every tasting I can; I carry a notebook with me to take tasting notes.
-The wine reps visit every week, so I talk to them as much as possible.
-When I can afford it, buying bottles on my own and drinking them.
-Talking about wine with the customers, just so I get more comfortable/confident about it.
-Reading up on wine. I’ve already taken out a few books on the subject, but sometimes there’s so much information that it gets overwhelming.

Jeruba's avatar

You’re doing all the right stuff.

8. Trust your instincts.

breedmitch's avatar

See if there’s a WSET education course in the city you live.

Haleth's avatar

@breedmitch Awesome point. I’ve looked into that and it’s on the other side of the city, about an hour away. But I think it would be worth it to have this certification.

breedmitch's avatar

It really is the certification that is taken the most seriously.
Work a few months at the shop. Then skip the intermediate course and take the advanced. If they have the week long intensive, do that. You’ll fare better on the exam having just learned it.
I’m ¾ through the diploma course and already eyeing the MW ordeal.

Jeruba's avatar

@breedmitch is a voice of authority in this realm.

I know nothing about the subject matter, but if I were in your place, @Haleth, I would not hesitate to ask my manager if the company had a policy on supporting employee education.

Response moderated (Writing Standards)
augustlan's avatar

In addition to the wonderful advice you’ve already received, you might want your first article to be in an interview format. Something like: “Wines We Love”, where you can do little interviews with the rest of the staff on their favorites, and the characteristics of each. That way, you don’t even have to know anything about wine, but can still use your writing skills.

RealEyesRealizeRealLies's avatar

Don’t forget to dress up your fine articles with beautiful photography of vineyards and everything winey. Lot’s of free stock images on Google, and the subject matter is ripe for gorgeous imagery.

breedmitch's avatar

Jeruba has a good point. My first certification was paid for by my boss.

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