First, best way is to be confident. And for me that usually means being very well prepared for whatever it is that I’m having to face.
Part of preparing, to me, is to dress in a way that makes me feel confident. I want to wear something I feel great in and, for certain kinds of situations, things that make me look like I know what I’m doing, polished and capable and professional, and not in any way weak or subordinate. When I want to feel especially confident, I wear grown-up outfits, not please-take-care-of-me outfits (I save those for when I’m having oral surgery), and things with a fairly firm structure with good coverage, not soft and yielding and exposing. I want something that serves as a support and shield, not something that makes me look helpless and vulnerable. A well-made jacket is a great garment to have going for you.
I am also especially careful to avoid any kind of outfit that I have to manage: things that ride up, slide down, come untucked, spread at the buttons, have zippers that slip, or need any other kind of maintenance. I do not want to have to think about my clothes once I’ve finished dressing.
Once I’ve done all I can do to be ready, then the sooner I can stop thinking about myself, the better. There’s that “spotlight effect” phenomenon whereby people tend to think other people are paying as much attention to them as they are to themselves. In reality (unless you are a major celebrity), nobody is really noticing you as much as you think they are. So there is no need to be self-conscious. Look around and you will see people with terrible hair, poorly assembled outfits, unflattering colors, etc., and realize that they are not the least bit bothered. They probably won’t pay any attention at all to whatever you think is horribly wrong with your looks.
Then just get out there and do whatever it is that you’re there to do: have the interview, sell the product, give the talk, enjoy the party, attend the class, meet the guests, present the report, submit the application, whatever—and think about that and not about your anxieties and shortcomings. If you act like you know what you’re doing, people will think you do.
Finally, here’s one thing that just about never fails, and it’s so simple: focus on putting others at ease and boosting their confidence. If you can afford to be giving support to others, man, you must have it together. Smile, make eye contact, stand up straight, and pretend you’re in charge of helping everybody else feel cool, and I think that you will come across as supremely cool yourself.