Will you visit the .xxx site of PETA?

“The website, www.peta.xxx, will allegedly earn its .xxx domain, but probably won’t offer footage of sex acts. The site will instead promote veganism by offering erotic teasers of the sex-with-vegetables theme before hitting hard with graphic images of animal suffering.” source
So no sex acts.
Will they gain any new members or followers then, if they don’t have that.
Who will visit that site?
People looking for adult content won’t, I think.
People who are already veganist may be, but they are already ‘members’/believers.
Will this strategy work, you think?