Try to have a plain back ground, rather than any kind of clutter. You don’t want people or objects in the background that will compete with your face or make you look like you’re wearing a halo or a dog or a tree on your head. The ocean, a wall, the side of a barn, a grassy hillside or even a sheet or a blanket draped over a clothes line will work as a backdrop (in addition to having someone set up a more professional screen-style backdrop. Here are a few examples. This or This Guy or This Lady
Natural light is best, but if you have to use artificial light, try to get someone who has real photo lights.
Although it can look very dramatic or provacative to stare directly into the camera lens, it’s usually nicer to have the subject (you) looking over at something just beyond the camera, or even purposely looking over to the side. Kind of like this You also might like a super close up picture of your face, in which some of your face is actually cut off like this
Or if you want to look a little bit flirty, you can position yourself looking back over your shoulder like this
Or if you want to look like you’re fun and adventurous, then have someone take a nice action photo of you, but make sure it’s a closeup with something in your arms or on your head (like a hat) or with your hair blowing in the wind. I like this picture
Or if you want to look a little mysterious, then you can hide part of your face like This Lady
If you like dramatic images, then try turning a regular portrait picture into a high contrast black and white photo like this or This Guy This last photo works really well, because most of one half of his face is almost completely in the dark.
If you have a great profile, show it off like This or Barbra
If you want to look fun and carefree, have someone get you laughing (for real) and then snap a bunch of pictures until you get one that you like, like This lady It’s especially nice, because she’s throwing her head back and LOLing!
And you can always get some professional looking dramatic makeup (especially if you don’t normally wear a lot) and then give a cool sultry look like This lady and use a prop if you want like a flower, or a glass of champagne.
Good luck and please let us see your results!