What types of demographics splits do most TV companies target for?
Asked by
inunsure (
423
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December 5th, 2011
Do they just split by class, and could you link to information of the different types of groups they split their potential audience into?
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5 Answers
@Judi
What types of questions did you get in school? I’m not sure what subject this would even be for. No just curious to see what group I fall into.
Marketing or statistics. Sorry, it just looked a little like homework to me.
Table 1 Percent of Audience by Daypart
18–34 35–49 50–64 65+ 2–17
Daytime (M-F) 13 6 4 6 71
Early Fringe 15 11 20 31 23
Prime Time 18 22 27 29 5
Late Fringe 32 23 30 15 0
:Trac Media”:http://www.tracmedia.com/Library/Concepts/Demographics/default.aspx
I have a market segmentation data set in my office that includes over 40 different market segments. That was made years ago. There are probably many more market segments by now.
These data sets are designed to be linked to other kind of information, or to help you target certain groups or to figure out how to target certain groups. These kind of data cost big bucks, usually. But they are really helpful if you want to some serious targeted marketing.
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