Google is a search engine, whose purpose is to provide relevant information to a user based on the user’s query, simple as that. Not only does the base algorithm play a role in the results the user sees, but the user’s Google profile, web behavior and search history are also part of the calculation when the result pages pop up. I’m sure in this case, Google’s not chomping at the bit to adjust anything for the results of “Santorum”. I’m sure the engine is working just fine as it is….and/or i don’t think it needs any tweaks. Here’s a few reasons why:
1)Most searchers looking for info on the political figure will type “Rick Santorum”, not just “Santorum”.
2)“Information Gatherers” probably have a search history leaning toward politics, and look at Google news stories on the topic, therefore would have personalized results for what they’re really looking for if they just typed “Santorum” , even though… see #1. Still, they’re not gonna get a bunch of anal sex results.
3) Do you search something in Google and then automatically click the first result without reading the title and description of that result? Yeah, neither do I, neither does anyone else, we’re not mindless drones, we’re gonna take the three seconds it takes to find out if our query got us the results we were expecting. If not, we instinctively revise our query. No one who’s looking for Rick Santorum will be satisified with anal sex results. Furthermore, when that happens, Google recognizes it and adjustments happen in the ranking systems automatically.
4)There’s something called “Safe Search”, which by default is set to “Moderate”, meaning none of that trashy stuff is favored in the engine, and is unlikely to surface on most average users’ searches
5) Google recently released an update to its algorithm, lovingly referred to as the “Freshness Update” that includes a factor we in the SEO world call “QDF”, or “Query Deserves Freshness”. Any topic or query that is news-worthy (ie politics) and has more recent, “fresh” content available on the web will end up bumping those fresh pages to the top of the results. “Santorum” is certainly a plausible target for QDF adjustments in the search results. It’s unlikely any old anal sex articles will beat the freshness update for widespread constant recent news stories for the political figure.
So…. nah, Google doesn’t need to do anything. Besides, it’s too busy adjusting its algorithms to penalize its OWN websites (ahem…Chrome…) in the SERPs (search engine result pages, for u kiddos out there).