How much would you pay for wine?
Asked by
Jack79 (
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March 21st, 2012
As some of you may know, I quit my singing career and have taken up winemaking, which is not as fun as it sounds, though the results have been better (and faster) than expected. This year we will be marketing our own label, a top-of the range, excellent quality dry Cabernet/Merlot, as well as a secret blend slightly sweeter red wine and a local variety (also dry red).
I really have no idea how much to charge people though. A quick look at a supermarket revealed prices ranging from 1.49 (euros) for a litre of what seemed to be red pee, to 15–25 euros for a 750ml bottle of decent table wine (the company we sold our juice to last year).
We don’t want to put the prices too high, especially since people don’t know us yet. Everyone who has tried our wine has said it’s the best they’ve ever tasted, and we’re hoping to get some international awards soon. But generally speaking, how much would you be willing to pay for a bottle of wine you have never tried before, even if you heard the best things about it?
Would a high price actually make you think it’s probably good (just because it’s expensive), or would there be a price that’s simply too high to pay, no matter how good the quality?
(your answers can be in your local currency, this is more to get a general idea about people’s attitudes rather than an actual market research statistic).
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16 Answers
I was going to say £11…close to @ragingloli….simply because it is a good number and will increase your profits and recognition. Later on, you can increase it. It’s more important to get the word out there, I think, than to charge a high price and the bottles sit without purchase because no one knows who you are. Build up a following with a lower price point. That will assure you of a strong market base on which to work. Also, get your bottles in with one of the Wine Clubs (we have in the UK) if you can. That will also help to advertise your product.
Good luck!
With my current budget I pay around five, six euro for a bottle of Sauvignon Blanc.
If I (knew beforehand that I would) love that wine I would pay up to ten euro for it.
The high-priced-so-it-probably-is-high-quality thing doesn’t work is my opinion as I have read multiple times that wine connaiseurs tested ‘cheap’ (supermarket) wines that turned out to be great (value for money) and ‘expensive’ wines to be just so and so.
Around the £10 mark sounds good. Thats the sort of price people can pay with out worrying about it too much but still feel like they’re treating themselves to something special.
5 euros maximum for table wine, 20 to 30 euros for something special. Anything more than that is not worth the money to me, as I base my valuation of wine on how good it tastes. A 5 euro bottle tastes about 3 euros 50 cents better to me than a bottle that costs 1 euro 50, and a 20 euro bottle tastes about 15 euros better than a 5 euro bottle. Once you get above the 25–30 euro mark, all I really taste is a 5 to 10 euro wine that robbed me 15 euros.
I know I can get an enjoyable quality wine for about 3 to 5 euros, if I go to the dealer and get a dozen bottles then with the discount I can probably get a good bottle for just over 2 euros. Some would no doubt say I don’t know what I’m talking about and that I have no appreciation for a good wine, but I’m just not going to pay more than 30 bucks or so for something when the 10 buck version tastes good enough for me.
I buy a lot of wine, usually $6 to $8.
thank you for your useful answers :)
Like @nikipedia, I buy a lot of wine, so I like to buy wines at low prices $5 to $8. Since I’m not a connoisseur.
My sister lives on a winery, so I get free bottles often.
When I pay for wine, it is usually $10 to $15, though my sister calls me when they have a sale, when I can get top rated wine for $6.
I don’t drink much. Maybe a bottle a month. If that. I don’t know much about wine, so I tend to use price as a sign that the wine will be good. I’m looking for a bottle in the $15—$25 range. I will buy cheaper wine if I know it is good. Like if someone reputable tells me it is good.
This is pretty pathetic, I know. But I don’t drink enough to do any research about wine. It seems to work out ok. Just please don’t go putting a high price on rotgut, because it’ll ruin my system.
Such as it is.
I usually pay somewhere between AU$15 and AU$25. For champagne (we don’t drink it often) around AU$60 plus.
My husband and I are wine lovers, but we have never paid more than $35 for a bottle, and that was at a restaurant. We mostly stock up on $20 or less.
@boffin Good Choice. We often stock up on that for casual drinking.
I’m not much of a drinker but would definitely not pay more than $10.00. Around 5–8 is what I generally pay. However, the types of wine I like best is that which is more on the sweet rather than the dry side and ice wines or Gewurtztraminers cant typically be found in the under. 5 dollar range so if I found a really nice ice wine, I’d gladly pay 10 or so.
But ive heard several renowned wine critics and writers state that most wines in the over 10 dollar price points are are simply not worth the exaggerated high prices based upon taste alone. There may be a few exceptions, but they are really few and far between, especially those with truly exorbitant prices.
And this is borne out by blind tastings over and over again. So, I’m willing to accept their judgement since this is what they do for a living and presumed competent in their profession.
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