I don’t think most people want to risk getting their feelings hurt. Rejection is the primary cause of hurt feelings. So when people want to reach out to someone else, they tend to do it in a way that allows them to protect themselves as much as possible.
The question becomes how do you make yourself vulnerable enough to show your feelings without making yourself anymore vulnerable than you have to? There are different strategies for dealing with this problem. One strategy is to hint faintly, and hope the feelings are shared and the hints are strong enough to pick up on. The risk of this strategy is that you do not make your feelings clear enough and the other person never gets it. Both men and women use this strategy.
Another strategy is to be very bold and aggressive. In this way, you hope that if your feelings aren’t shared, the person might still agree to spend time with you simply because there is a social cost to saying “no.” This strategy makes you look confident (which may or may not be the case). Confidence can win over someone who may not originally be inclined towards you.
Confidence also sells to another audience: your buddies. Even if you are shot down, you can say you tried hard, and you don’t lose face with them.
However, confidence can get you a yes when you probably should have had a “no,” and that can big a big waste of time over the long haul. You may even get into a relationship you never should be in because no one had the guts to say “no.”
Signals are hard to pick up and it isn’t just in male-female situations, but in all kinds of relationships: professional and friendships as well as romantic relationships. There is a lot of noise in our communications as we seek to cover ourselves for many different concerns—not just pride and rejection, but also how we look to others, as well as many other concerns.
I don’t think it is in our best interest to be straight-forward. What is best is to learn to look for subtle cues and read them quickly and accurately. This takes experience. Older people are going to be better at this than younger people, on average, but we all make mistakes. We all take risks. We all will be hurt at times. And if there were none of this, where would all the love songs and poetry come from?