The idea has potential, especially if it can be crafted into a a four-way win for all parties involved. Here are a few suggestions:
Premise 1: All inclusive hotels want guests to leave the hotel so that they don’t drink and eat much, thus saving the hotel money. I agree with @Haleth‘s statement. For 25 years, I worked for hotel chains that that marketed their product price as all-inclusive for the most part. Rates were based on including the cost of these “free” amenities and closely monitored.
Seasonal hotels that cater to leisure customers just want to get heads in beds. Offering an all-inclusive package entices customers so that they can budget how much will be spent, especially during a long stay.
Premise 2: Restaurants, bars, car hire places, clubs and other businesses want customers to leave hotels and come to their establishment to spend money. This is 100% correct. The challenge is in knowing the audience (the leisure, long-term guest).
My SO’s parents fit this description. They head for Spain almost every winter for a few months. They have no interest in renting a car, and they want British cuisine if dining out. Going out to clubs holds no appeal.
Conclusion: That sounds incredibly labor intensive. Can one person do all of that on their own? You know this specific market and what you are capable of, but I know that I couldn’t pull off such a feat.
I like the idea of offering a variety of entailment to hotels. Long-term guests appreciate it.
Additional: Are brochure racks allowed in these hotels? In the US, as well as several other countries I’ve visited, most have flyers available in the lobby. It doesn’t cost these businesses anything to place them there, other than the printing, which isn’t cheap. If I ran one of these outside businesses, I would rather have the hotel guests who are interested in this business take a brochure rather than have every guest receive one.
20,000 guests a week in 25 hotels means that each of these hotels has 800 different guests a week. Is that the case? What does the advertising look like? Is it something that you put together and manage, or is it a packet of brochures from each of the businesses that sign up for your service?
Some additional ideas:
* There are companies in the US that offer the service of putting together a professional looking binder that goes in each hotel room. There is a letter of greeting from the hotel manager, followed by tabs that separate types of local establishments and contact information, plus a bunch of other hotel-specific information. The binders are free to the hotels. The cost of the service, plus profit, is paid for by the establishments who agree to advertising in it. The company’s agent handling the process is given a complimentary room while they do the leg work of soliciting advertisers.
* Once upon a time, I wrote a proposal to a Washington, DC, hotel manager offering concierge services. My pay would be minimal, and it would be supplemented by commissions paid out by the companies that I recommended. He loved the idea, but couldn’t get approval for it.
* Two of the hotel chains I worked with offered a Manager’s Reception each evening for two hours. It consisted of free drinks and snacks. Several of the hotels worked out a deal with local restaurants where the starters/appetizers were provided to the hotels for free. In return, the restaurant was allowed to advertise their establishment, and they often got gift certificates for complimentary stays to give out as employee recognition rewards. The gift certificates had restrictions on them, such as they couldn’t be used during peak season or special events.