It could be a reversion to the mean. Hopefully we’ll get more clarity on that later on.
I do think style matters, and it isn’t just physical, but how they sound an cast their words, so turning the sound off won’t help. Especially on radio! ;-)
But I think that style matters because a lot of people don’t understand the issues, really. It sounds like a lot of gobbledygook to them. I heard a number of interviews with watchers last night where the watchers said they heard nothing new. It was like the way Charlie Brown’s teacher sounds in the cartoons. They were referring to the discussion about economics, but that meant they picked up on one quarter of the conversation and infected the rest of the debate with that impression.
It’s very much style. They are looking for someone who looks strong; who advocates for himself (and by extension, the country); who is a fighter. They want someone smart. Presidential. I hate to say it, but for many people style is more important that substance.
However, let’s not look past our animal nature. We are creatures that rely on impressions. We don’t have time for in-depth analysis most of the time. We go on our instincts. Shit, man! I’m a smart guy, and I do that, too. The thing is, I’m aware of it, and maybe I can counteract it a bit. But I also value the messages my animal side gives me because it means I can understand what is going on here. I can see it.
I believe a very large portion of the electorate is strongly impacted by stylistic things. These are stand-ins for real analysis, and most people hate spending time on politics because the ads make them sick, and because it goes on for too long.
Obama appeared weak and sick and slow and stupid. I don’t care what you know about the guy—that had to worry just about everyone but you. It worried me. I feel better now, but yeah, this is a very close election. It would be nice if Obama gained some positive separation between him and Romney over the next two weeks, and I think there could be some of that. I’m expecting some. But it’s still damn close, and the only thing saving our bacon is his lead in some of the swing states.
PS.
Did anyone hear Scheiffer say “Obama bin Laden?”