If you need computer memory, what Web site's look and feel would lead you to select it as the place to buy?

The style should be bright, clean, structured, uncluttered. It should limit itself to a few primary colours, and stay away from oversaturation. No candy look. Also an easy to read font. No Times New Roman or any of that sort. shape design for buttons, menus, etc, should be devoid of excessive roundings, e.g. no rounded corners with more than let us say 5 pixel radius.
Functionally it should have cascading menus, to select categories and subcategories. A search function is a must.
Product pages should include pictures and extensive descriptions and technical information, and preferably information about whether it is in stock or not.

tl;dr
it should look like this

@ragingloli Thanks. That is clean and easy to take in.

Please don’t feel that this list is some sort of limit. It you know of sites like the one @ragingloli posted that are not on this list, outstanding. But here 14 sites that sell a lot of memories.
•     18004Memory
•     4AllMemory
•     Crucial.com
•     Edge Tech Corp
•     Kingston
•     Memory America
•     Memory Depot
•     Memory Stock
•     Memory Store
•     Memoryx
•     NewEgg
•     OWC
•     Server Supply
•     TigerDirect

Crucial

The website needs to show off the programming abilities of its creators. The webpages should be as interactive as possible, with fancy elements such as automatic slideshows to make it look professional. Menus that expand on mouse hover, animation, etc.

The website should have a clean, professional feel. Make sure that there is never too much wordage in too small of a font. Use computer-friendly fonts (usually sans-serif fonts). There should be a lot of pictures, but not so many that it fills up space. There needs to be a lot of empty space (which is filled in with decoration/white background, rather than text).

Make sure that your home page is not filled with advertising (of your own products). It is one thing to have a picture of a flagship product, but don’t simply have a list of products. In general, make your home page free of all clutter. Instead of listing individual products, you could have a list of product categories.

NewEgg and Tiger direct are the two that I have used most recetnly. Good prices and fast shipping

I’ve always had good luck with Crucial.

What’s nice about crucial is that I feel confident that the memory they list for my particular machine will be the correct model, and that I can return it with no questions if it’s broken. To facilitate this, I like the 1, 2, 3… Stepping sequence design some sites use to walk you through the purchase process. Step 1 enter computer model #, Step 2 select which memory unit(s) you want from the list with a live updating price, Step 3 checkout, Step 4 peace of mind with full support and money-back guarantee.

Visually it should make something scary seem very easy like changing the batteries on your remote. Site should be clean, friendly, approachable, buttons should be inviting to click, etc. web copy should be personable and avoid “corporate speak” and technical jargon or other “scary” words that might frighten the less technically sophisticated away.

@blueiiznh Thanks.

@PhiNotPi Roger that. A site selling technology MUST look like it’s not a throwback to the early days of the Web.

@elbanditoroso I bought the OEM version of Windows 8 Pro Full from New Egg to put on a system I built up. It ran for a week, then suddenly started throwing error messages when I tried to launch any application. It said the app. could not run because there had been a side-by-side error. I looked it up on Slash Dot. I found a reference there, but following that advice led nowhere. New Egg support was no help, nor was Microsoft. So I returned it for refund. The RMA New Egg issued promised that. Nonetheless, 2 weeks after returning it, they entered an order for a new copy for me. I cancelled that and after waiting over a month with no refund, I filed a chargeback against them. At least they haven’t contested it, and that did get me my money back.

TigerDirect has always given me good service. But I understand all the retailers are fighting to stuff Win 8 down consumers’ throats because the OS is still full of bugs and deficiencies, and Microsoft is refusing to refund on it.

@Pachyderm_In_The_Room I’m not interested in finding a good vendor, I’m interested in identifying websites that LOOK like they would be good vendors. One of the sites listed is looking to me to do over their site and boost their conversion rate and SEO. Since Google’s Panda and Penguin updates, the look of a site means far more to SEO than a bunch of backlinks in sites that are nothing more than links lists.

@gorillapaws Thanks. Great list of design objectives.

Of the ones you listed the top three that looked like they could get my business are crucial, memorystock and memoryx. They just looked simple and to the point and offered lookup tools that I would use to verify even if I knew what I needed.

That said, I always order RAM from crucial both because they manufacture in the U.S. and because they have always delivered flawless product in my experience. Crucial lookup tools have always figured out exactly what I could use in my systems and made good suggestions of upgrade memory possibilities.

One way to tell how to make a website look good is to do a side by side comparison of two websites of vastly different quality.

Example 1

Example 2

I have used both of those programs over the course of my life. The first one is a free puzzle game, and the second is professional software.

By simply comparing these pages, it should be possible to see what is needed to make a quality website.

@dabbler Thanks. I appreciate your revealing what drove your selection process.

@PhiNotPi Wow, that’s a stark comparison. You rerely see anything so early Web as Example 1 anymore.