My imagination--or has the Doritos recipe changed?

I haven’t eaten Doritos for years, but my advertising-marketing background tells me it’s indeed possible Frito-Lay has fiddled with the recipe… probably to cut costs… and/or a different manfacturing plant is supplying your area.

Frito-Lay was once a client of mine (I did commercials for their bean dip and one of their chip brands) and I got to know a little about their manufacturing practices.

I was wondering the same thing! They were on sale last week so I brought some home. They definitely tasted spicier to me, and now that you mention it, saltier, too. It actually kind of burned my lips/mouth, and I was not pleased.

My husband didn’t mention them tasting different, though, so I can’t be positive it wasn’t just me. There’s no news about a change, but of course there isn’t always.

They are in a different package / design. Maybe they changed the spice flavor mix. I haven’t bought any on 2 years.

Imagine all the Doritos
Changing their recipe, whoo hoo ooh ooh ooh.

@ucme keep your clothes on!

Whoo whoo hooh hhoot hoot. NOT

Yoko? Oh no!

I noticed that a little bit too. Not so much the flavor as the thickness however.

I just had a bag if Doritos today. I don’t eat them often so it didn’t occur to me at the time that there might be a change, but I do think it is very possibly now that you bring it up. Not spicier, but more intense of a flavor. Food companies have soent lots of money in the last 20 years researching and developing ways to intensify flavor, and almost make it addicting. I wonder if that might be the case here?

Used to be my favorite brand of chips, but I haven’t had them in a few years, Lately I’ve had an addiction with Triscuit crackers.

Man, do normal Doritos even exist anymore? All I ever see is these crazy flavors like, Super Texas Volcanic Heatwave or like, Zanny Lemon Scented Tire Flavor.

Sometime in the early – mid 90s, they changed the chip. They now crumble in your mouth easier. People were ripping their throats and esophagus on the old chips and they were sued several times.

I want Doritos now!

I’ve always thought that they should make cinnamon sugar Doritos. I think they’d taste like the chips Taco Bell used to have. Remember those?

It actually kind of burned my lips/mouth

Yes, @augustlan, that was my sensation too, and the thing that made me feel that something really was objectively different. More powder, less chip. I guess we’re supposed to be too dumb to notice.

@Jeruba I asked my husband about it last night, and he said he hadn’t noticed them being any different. I’m a lot more sensitive to spicy things (and flavors in general) than he is, though, so maybe he wouldn’t notice unless they were drastically different.