I haven’t followed this thing, so I apologize if I get any of the details wrong…
From what I can tell, Paula Deen is a television personality who also has a bunch of other product/endorsement deals. Her show is selling unhealthy food – not racist ideas, right? Ok, so, it appears that there is a court case against her that alleges some discrimination. In the transcripts, there was some comments by her where she admitted to using the term “nigger”.
There is nothing people love more (besides their kids and spouses) than to see someone fall. They also love to be offended. And the media corporations make their money by giving the people what they want. And once the ball starts rolling, you have corporations severing their ties because they don’t want to lose money.
Now, there is nothing logical or “just” or particularly interesting about this. It’s capitalism. But there are some people who take offense at this whole process and feel defensive. They blame “political correctness” and start taking jabs at others who seem immune to claims of racism. But they’re missing the point in my opinion. First, if you don’t like Paula Deen because you feel she’s racist, then you probably won’t watch her show. If enough people don’t watch her show, then she’s not a valuable commodity to the corporation who broadcasts her show or the companies she endorses. So, she will lose those. That’s how this whole free market crap works. So, if you don’t like pop rappers who use “nigga”, then you won’t buy their records or concert tickets. If enough of you stop paying them, then the record companies will find no value from them, and they will be dropped.
So, don’t pretend you’re a victim because Paula Deen is falling down while someone darker is still standing. You’re not a victim. You may feel that Paula Deen is being treated unfairly, and you could try to make that case. But you are arguing with the rich food network execs – not with some kind of mass politically correct conspiracy. This is very similar to the whole “war on christmas” nonsense. “Happy holidays” is a corporate creation to make the most money possible by being more inclusive. Take your fight to the boardroom, fox news.
Anyway, I don’t watch Paula Deen because I don’t hate myself I’m not the target demographic. There’s no conspiracy here – other than one to make money – and that’s called “capitalism”. Also, for the record – African Americans own that term. They can do whatever the fuck they want with it. It’s up to pale folk like myself to make sure we are using (or not using) the correct terminology – even if/when it changes.