Is there a behavioral psych term or idea about the power of the familiar?

Inertia?

“cognitive dissonance” is a popular term.

I agree cognitive dissonance. Although, inertia is a more popular term in business I think. The definition of inertia is known more by the masses. Cognitive dissonance is a psychological term that many people are not familiar with.

Cognitive dissonance is the thing that you want to avoid and not the name of the thing you are hoping to capitalize on by letting inertia rule in product design and branding. I’m still trying to come up with a better word than inertia. Like the X-Files tagline said, “The truth is out there.” When it comes to me, I’ll chime in again.

Hur, Familiarity on Wikipedia redirects to “intimate relationships” (i.e., sex). Something surely you can capitalize on, but not, what I sense, you’re going for.

Brand recognition or conviction bias?

Loyalty? and brand loyalty?

Ooh, brand loyalty is good.

I think what @norah was asking was something like “why is the close button on a window always in the upper right corner? Because that’s what’s familiar to the user ”. That’s the phenomenon of familiarity that she’s trying to investigate the psychological basis to.

@drhat77 I don’t see that in the question or details. How did you come by that insight into here real question?

UX is user experience – refers to how people interface with software applications.

Yes, but that’s reading a great deal in to a two-letter acronym. I took it to mean the overall user experience on a corporate website remaining familiar, right along with the branding and design familiarity of the product/s. Perhaps @norah can explain more clearly what the question is about.

I barely understood the question to begin with :)