What happened to toys in cereal boxes?

I think that when my kids grew up and I stopped buying it the stock must have gone down and they couldn’t afford it ~
I really think they have been under pressure for a while to stop marketing the sugary crap so aggressively to kids.

Probably a choking hazard. That’s why we have crappy little paper tattoos in Cracker Jacks instead of real toys.

I like Cheerios and I’ve been getting “mini-Minions” in Cheerios boxes lately. See here So far I’ve collected 3 different Mini-Minions.

Probably some A/B testing where they found that adding the extra expense of the 5 cent toy didn’t cost them in sales. CEO NEEDS A NEW YACHT!

I would say there are three main reasons: cost, legal liability, and more efficient and focused ways nowadays for manufacturers to promote their products. Oh, but for those happy days when we kids lived for those little toys in cereal boxes and by mail.

The answers above makes sense. Maybe it was cost, choking hazard, or marketing sugary cereals, all sound logical. What I have noticed is some cereal boxes have games on the box like mazes and find a word type puzzles.

I’m in agreement @Pachyderm_In_The_Room.

When I was a kid, the toy in the box dictated the kind of cereal I wanted that week.

I would go with cost, too. Cereal is kind of expensive these days the way it is, adding a plastic toy would just increase it.

I am glad toys are not in cereal anymore. I have 8 children. I remember growing up with 3 siblings…...

” ..well Mean Gene we have a four way battle royal for the hot wheel this morning. The oldest looks to be the favorite because of size and the length of her arms, but the younger one(me) is fast as lightning. Its gonna be a cluster fuck Gene…There! Will! Be! Blood!”

I have a scar on my leg from cereal toy fights. I cannot imagine 8 kids fighting for 1 toy.

I think someone figured out that you don’t need to do it. You just offer something and make it a requirement that paperwork be sent in to get it. That way they still get the Ad exposure but very few overall will bother to send for whatever it is they offer.

If they want more adults to eat cereal they should put a PBR in every box.