“How can other women change the culture when members of their ranks are furthering the idea of women as objects of sex?”
That’s one reason why real change is an ongoing effort that takes generations. 150 years ago, women worked to normalize wearing pants, and were ridiculed for it. Who knows, maybe if it weren’t for their efforts we’d be wearing corsets and crinolines today.
100 years ago women in western countries were fighting for the right to vote. In some places today, arranged marriages of child brides are sadly common. Even if fixing things like this seems monumentally difficult or impossible, it is worth the attempt.
Back to the sexy models. Modeling (like acting, singing, sports, etc.) has the allure of a glamorous lifestyle. Getting “discovered” and being famous, the rags-to-riches story, is the American dream. Many, many people want to believe that their special qualities will let them escape to a better life. The alternative might be working at wal-mart or in fast food, not making ends meet, maybe being stuck in a small town. How many narratives are there in our culture about rags to riches? We’ve been trained to believe we are special, and to try to escape to a better life.
It creates a situation where a basically infinite amount of people are competing for insanely scarce jobs. It leaves all the power in the hands of the employer. On top of that, models (and actors) are usually freelance or at-will employees.
If a model doesn’t want to do something, they can always find any number of models who are desperate for the job. If a fashion designer or advertiser has a vision, that vision is going to happen. And what sells is the sex appeal of women. Unless the model is famous enough to be a celebrity in her own right, they are basically interchangable.
People talk about becoming a musician, actor, or sports star as if it’s the be all to end all. Sure, those people are wealthy and famous, and they may even end up being powerful or influential. But think about the person who signs their paychecks. (almost always a man). That’s who has the real power. The people who design and execute our media- fashion designers, advertisers, movie directors are a step down in power and influence, and also almost always men.
That gives us a media industry which is almost entirely funded and created by men. The intended audience of this sexy advertising is also men- sex sells.
The part where women are heavily involved, modeling, has some of the least creative input in the whole process. They are sent to makeup and wardrobe and given direction about their posture, the expression on their face- everything.
So no, I don’t think women participating in this is helpful. But given the economic demands of everyday life, it’s understandable. A woman can make a lot more money being a model (or a hooters girl, or whatever) than she could with similar skills at another job.
But I also think women’s participation here is almost- irrelevant? If men decided tomorrow that they wanted to see women in covered-up clothing, that’s what our media would be.
Everyone likes looking at a sexy person. The best agents of change in this issue are actually men. Men can decide that they don’t want to be manipulated by advertisers, and that they are smarter than that. The market always takes care of itself. If they ever stop buying into it, things will change.