Do you still open snail mail advertisements?

My email box is overflowing with literally thousands of unwanted solicitations. Fortunately, most land in the spam box now. On the other hand, I hardly ever get any snail mail ads anymore. A decade ago, people referred to them as junk mail. Now I find they are actually really useful. They usually have great coupons or something free, like a pen or calendar. I read two articles about it – one indicates there are times when snail mail is still better http://www.inc.com/minda-zetlin/5-times-to-use-snail-mail-not-email.html and the other states direct mail ads are still effective in 2015 http://www.ballantine.com/yes-direct-mail-marketing-still-works-in-2015/ – do you think snail mail ads are still relevant and do you open them? I know they are for me – last week I got a wine coupon in the mail and I went to another store, further from my house, to get the deal.