Where you live, is the desire for a garment or the price you are willing to pay determined by whether it has a brand name in or on it?

I wear sweatpants I get them from overseas.

I don’t buy thing because of the label, but I buy certain brands because thy are made better. I’ll take Patagonia clothing anyway, same with Brooks Brothers. That’s why I only wear Levi jeans.

Who or what is Johann Nordahl? Never heard of him.

Ya know I really dislike advertising for these brands, if it is what I want and at a good price brand be damn.

I also dislike branding. I do like quality but if I am impulse shopping I only get it if it is highly discounted. For instance I got a well made gray a line knee length skirt that matches a lot of my wardrobe for six dollars the other day on clearance. Classy simple and I needed a neutral since the tops I have gotten lately need to match my changing size to something solid and simple to set them off.

The trait is universal and “branding” is BIG business in more than fashion. Think Rolls Royce or Rolex. Status is everything. And marketing is all about convincing people that “you ARE what you wear or drive or drink or fill in the blank. We’re immersed in it to such an extent that we’re seldom aware of it, but if you want to see this sort of nonsense carried to an extreme, visit China. No one is more susceptible to this silliness than the noveau riche.

I don’t care about labels. I have purchased great leather handbags on Canal Street in NYC that are no-brand. I don’t see the logic of people buying cloth handbags for a ton of money just because they are Coach or whatever. Hundreds of dollars for a cloth handbag just because it has a designer logo makes zero sense to me.

As far as clothes go, the name or no-name makes no difference. I look at the item, prefer natural fabrics like cotton, look at the stitching and weigh the quality with the price. Something like a shirt, after a few seasons I will be replacing it anyway so I’m not looking to spend a ton of money and have it last decades.

As far as store brands go, if you know me, you know I love Costco and the Kirkland brand (Costco generic brand) makes very decent clothes for an excellent price. I shop a lot, I look for sales and I find great prices at certain times of the year, using coupons in addition to the sale. I get great clothes at Lord and Taylor, which, if you don’t know, is an expensive department store. Many people tell me they can’t afford Lord and Taylor, but after the sale and the coupon, prices there are often cheaper than they would be at a discount store.

I am very much a utilitarian consumer. How it functions (and in the case of clothing, how it fits and how long it wears) is much more important to me than whether it has a designer name on it.

I actively avoid any clothing that has its brand name/logo plastered over it, because it would make me look like a cock.

I think it’s less where you’re from and more about who you hang out with. There’s a wide range of indifference to obsession here.