Does food from a "woman owned" company taste better?
I was opening a package of egg rolls (in preparation for heating them for lunch), and on the food label, there was a small blue icon with the words ‘women owned’, which I assume means that the company is owned and run by a woman (not that women are enslaved by that company).
I suppose that the symbol and words on the label are important to some population that cares. I, for one, would not choose my food based on whether the manufacturer is run by women or men. I personally go for taste and quality.
Does that symbol translate into better tasting food? Why would I care? Do people really base decisions on whether the person who signs the check is male or female?
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11 Answers
I’m pretty sure that’s not the claim.
You can imagine that a product’s source does make a difference in some peoples’ minds, right? It’s called “voting with your wallet”, and it’s generally a way to support things you value.
I doubt it is the taste of the food that they are trying to sell you on with the label but the idea of female empowerment.
Response moderated (Off-Topic)
If food companies thought that the taste and cost of their product were the only factors determining how much of it they sold, there would be no food advertisements. Think of this as a type of advertising, an attempt to grab a certain niche portion of the market for whom this might make a difference without alienating those like yourself who are indifferent.
Well the one thing the label is likely to achieve is a large increase in the number of people who will take the time to look into the company’s “bonafides”.
@stanleybmanly – the only reason I found is it because I flipped the package over in order to read the cooking directions. If it hadn’t been for that, I would never have seen the symbol or the words.
Response moderated
It’s not a direct selling point necessarily, It’s more of brand message point. Sounds like they wanted to make an impact on you with the idea of “women empowerment,” Which is commonly viewed as a “good thing.”
So now their brand is related to something “positive” subconsciously in most people’s minds without even tasting the food yet. That connection can have a lasting effect, increasing the chances of someone trying their brand again, regardless if the product was actually their favorite.
Where did you purchase this product?
Likely a gender/race/ethnic sensitive shop.
Enough said.
@ibstubro – actually at Kroger. Hardly a liberal establishment.
If there were two nearly identical products available and one was labeled “woman owned” that would tip my scales in favor of that product. I would guess that the owners had faced longer odds and worked harder for their company and were proud of their achievements. The fact that they placed the information on the back reinforces that idea.
I’m generally for the underdog. Yes, I’m male.
Understand that that only applies as a tie breaker for me. I would not reward the women by buying a seemingly inferior or overpriced product.
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