Blocked by ad-blocker blocking web sites - Is this the trend of the future and it is smart for web publishers?

I use Ad-Block on my Windows desktop on Chrome, for the obvious reason—too many ads, too much crap, they’re impolite, distracting, and just plain obnoxious.

A couple of sites have become more militant – putting up a pop-up that says “We see you are using a pop-up – please contribute” or something like that.

Yesterday I followed a link to the Forbes website (business magazine) that simply wouldn’t let me pass to read the article. Different, but obnoxious screens basically requiring me to turn off ad blocking.

I’m not going to do that – especially being coerced to do so—and they lose a potential reader and subscriber.

Sure, I see why they want me to view their ads, but does it make sense for them to lose potential customers?