What name would you give if you start your own company?
Asked by
imrainmaker (
8380
)
January 31st, 2016
from iPhone
I’m always fascinated by stories of various brand names / companies. So, what name would you like to give to a company if you start one in future and why?
Observing members:
0
Composing members:
0
19 Answers
I have one that’s a bit clever for the computer work I do in my spare time, but I don’t own the rights to it, so I’m not going to put it out on the internet lol.
It would probably depend on what kind of company it is.
It would totally depend on what type of company it is. I love naming things!
The International Tentacle Rape Corporation.
Excelsior. That was the name of the Beer Garden my great grandpa owned pre-prohibition and the name I will rename my corporation the second I settle the buyout with my ex partners.
In my advertising days I was considered quite the whiz at naming companies, products and sales promotions. To do it properly (in my experience), you need to immerse yourself in the personality and purpose of what you’re naming. Being simply cute and clever isn’t enough—you must come up with a name that embodies and projects that personality and purpose.
I wouldn’t even begin a naming project without knowing what the company makes or sells, its geographic location, its competitirs, and a dozen other factors. I’d want to buy the newest addition dictionary and thesaurus and also create a link to the US (or whatever country) copyright and trademark sites (you’d be amazed by how many names are already take).
Here’s one.
House staging biz. play on words and part of the historic area I lived in ” Stagecoach to sell.”
I also had a pet/house sitting biz. ( still doing it now on a small scale ) called “Farm Avenue” pet and ranch sitting.
Our clinic had a contest to name the new computer which specifically enabled the bills to be sent out quickly. I won the contest with” William M Swift” AKA “Bill M Swift” AKA “Mr. Bill”.
It depends on the type of company. Context is everything.
I have my own CPA practice, and it’s legal, business name is simply ”[My full name], CPA.” It’s not a good idea to get clever or cutesy with something that’s professional. I met some people who’d started an accounting firm called “The Bean Counters”; they weren’t taken seriously, and they changed the name. Would you want to go to a dermatologist who practices as “The Skin Dude”?
If I owned a clothing boutique or a party supplies store, I’d go with something catchy and creative.
@Love_my_doggie Until the late 90’s, in New Zealand, accounting and legal firms weren’t allowed to be incorporated. They had to be partnerships. You could share the risks by joining an international firm like Ernst & Young or KPMG, but the structure still had to be partnerships and you had to have a PAC (Public Accounting Certificate) to be a partner. In the late 90’s that rule changed so you started seeing some weird names. We struck out on our own and became ‘Taylor Corporate Services’, but there were some weird ones. ‘Wise Advice’, ‘Compass’, ‘Spire’, ‘Quantum Advantage’. Sounds really stupid to me.
@cazzie Here, the status rules are determined on a state-by-state basis. Most accounting and legal firms are some form of partnership (general, limited, limited liability company, limited liability partnerships, etc.), although some are incorporated. In general, an incorporated firm will have the special designation of Professional Corporation.
I worked for an incorporated CPA firm in Maryland. Under state law, at least one of the names in a Professional Corporation’s name has to be actively working for the company (the same rule isn’t true for a partnership; Messrs. Ernst and Young are long deceased, but the names live on).
The firm was owned by idiots who weren’t aware of this requirement until I told them. The last I heard, the firm was still paying a full salary to an elderly man with severe dementia, simply because he’s the last surviving person in the firm’s name, and it doesn’t want to change a name that it’s had for many decades.
STAFF
Serve Tea And Fix Fences
Name for the dream bookshop I one day run at the edge of a city:
Where the Sidewalk Ends
We will not only sell great books, we’ll also do readings with visiting authors (in our charming courtyard out back when the weather is nice), have an after-school writing tutorial program for kids, and sponsor emerging writers by providing writing space (desk nooks built of salvaged materials) on our two sweet upper floors.
@meta_amanda Yes, that’s a great name, but it’s also proprietary!
@Love_my_doggie lol, well, looks like that’s been worked around—it’s already been done in Cape Cod! I didn’t know it was already a book store; this is the first time I’ve ever googled it….It does take the wind out of my sails, though...http://www.booksonthecape.com
Answer this question 
