Well, here’s the story behind it. Years ago a few friends decided to open a coffee shop and Beaners sounded like a natural. You know, coffee comes from beans, etc.
Apparently the coffee and service was so good that they opened more shops and even franchised. So they had quite a good reputation in Michigan.
And then in 2007, they voluntarily took the initiative (at no small expense) to change the name to Biggby Coffee.
When I first heard about that, I thought somebody was pulling my leg (I’m a fairly recent transplant here ) I really thought they were joking.
But apparently the company got enough feedback about it being considered derogatory against Latinos. But nobody was pressuring them to get rid of the name, just mentioning it’s slang usage. And naturally , the owners had been totally unaware when they first decided upon what to name the store. (I mean, this is a long ways off from Texas)
I really don’t know what to think about it. As Lucky Guy pointed out, it’s highly doubtful that there were significant amounts of Mexicans bringing it up.
I mean, how far does political correctness have to go these days?
Anyhow, GAs for everybody and I appreciate the straightforward feedback so I’m not the only one who thought it was kind of a cute name and no harm was intended.
It must have cost them millions at least to change the name what with the signage, paper supplies, etc etc. plus giving up a well known name with a good reputation and trying to make people aware that it’s not a different company or a merger. It’s still the same company with the exact same quality product as before but just a different name. That’s not an easy task.
Personally speaking, I don’t think Biggbys is a particularly creative name, has nothing whatsoever to do with coffee and is basically totally forgettable. I forget it on a regular basis just like I did prior to writing this Q. I had to Google Beaners name change. That’s how memorable it is NOT.
BTW, it’s called Biggbys because their logo is a BIG BEE. (The letter bee, not the insect)
What a “Meh…” name imho.
Anybody think Biggbys is just a super-duper name for a coffee company? Just curious…
:D