What makes Starbucks the better choice for a coffee shop?

Why is Starbucks such a popular coffee franchise compared to so many other coffee shops?

There are some people who act like its the best coffee shop on the planet. Don’t get me wrong, I go there myself and its not bad. I certainly wouldn’t regard Starbucks coffee as the best coffee. I really like how adventurous they are with experimenting with their coffees and the choices they offer

We have Starbucks in Ireland, but we also have “Insomnia” which is very similar to Starbucks. They don’t quite have as much of an extensive range of coffees. But you can still get the more popular coffee drinks (americano, espresso, cappuccino, latte, mocha etc) and like Starbucks they do limited additional seasonal drinks.

But Insomnia is much better value. They do meal deals. You can get either a coffee / sandwich deal or a coffee / treat deal. Their loyalty card is a lot better too. They give you back 3 cents for every €1 you spend; which you can then save up and buy coffee and food with. Plus you get every 10th coffee free.

So why do you think Starbucks is such a popular coffee franchise compared to other options?