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Why have commercials changed like this?
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April 13th, 2016
In the 60’s and 70’s they had commercials for mouth wash, and the commercial consisted of others coiling away, in total disgust, from someone with bad breath. I learned the word, “Halitosis” from that commercial. I think it was probably Listerine.
Another would show someone with dandruff being just mortified by it, when someone else gently, or not so gently, pointed it out. That was Head and Shoulders.
Another, I think it was Special K, said, “If you can pinch more than an inch (of fat on your stomach)...” you’re fat said in so many words. Do something about it.
Why don’t we have such “direct” types of commercials any more?
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