General Question
How does a clothing company use one model photo for endless clothing options?
Asked by metadog (381)
June 7th, 2016
When you look at Under Armour’s site (or most other clothing sites), it looks like they have one photo of a model, then they put dozens of different clothing items on him. Clearly it is the same face (expression) and head, the body is always in the same position/shape. They couldn’t be reposing this guy over and over. Is that all Photoshop? Or is there some kind of special software that the clothing industry uses? Are they using a mannequin, or something? They do a great job of making the photos look like the model is actually wearing the outfit. You are hard pressed to find signs of retouching.
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