What are your thoughts on the catch line in this radio commercial for a barber?
I was waiting at the drive through when a commercial for a barber shop came on the radio. I guess it’s two women who own it, and were the voice over for the commercial, but they stressed barbering, not beautician (if it makes any difference to the question.)
After describing some of the stuff they can do perfectly (fades, lines, etc.) the final line was “If we can’t make you look good, you ugly!”
What do you think of it?
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On one level it succeeded, because you listened to it and remembered it. So the advertising was effective.
It would not propel me to go into the barber shop. I would avoid them. But maybe it appeals to their clientele.
It reminds me of a slogan I once saw for a veterinary clinic: “Loved Pets Cured Here!”
Which seemed to imply (albeit unintentionally, I’m sure) that any pets they could not cure were simply not loved enough.
Well, I just heard it 15 minutes ago @elbanditoroso! And I was idle, in a drive through lane, nothing else to listen to. When I heard it I thought to ask this question so I stored it in my short term memory. But I have no idea where the shop is or what the name of it is.
@trolltoll,...Or they’re implying that the pets are uber-spoiled? :D
@Dutchess_III I’m sure that’s what they meant. Still, I would have gone with a different slogan.
One of the hardest things about advertising is getting people to notice your ad. So it worked! (Although it is a bit drastic.)
I think it is a pretty good line! And, it sounds true!
Well, not really @kritiper. I have no idea what the name of the business is or where they’re located or anything. Maybe they should have put the catch line first.
I like it because it’s funny and relatively straight and unlike so much of the awful and annoying nonsense that most advertising is like.
Well, if you’re secure in your looks I suppose it might be funny…
I shave my own head, they can do nowt for me, nor would I want or need them to & i’m fucking gorgeous baby, so there :-p
I’m a former ad guy who used to kill myself writing silly slogans like this and kid myself I was Shakespeare.
@Dutchess_III You’ll catch it next time because you’ll be looking for it!
Even if I do it won’t mean a thing. I have no need for a barber.
No prob! Other people listen to the radio besides yourself. You noticed it, and so will they.
I know that. If I did need a barber I think that “catch” line would cause me to look elsewhere. For one thing, two white women (I assume. They sounded white) trying to use Ebonics (with no inflection) was annoying. If you can’t do it right, don’t do it at all.
You know, just because someone “notices,” or remembers something, doesn’t mean they find it enticing. For example, I remember well those horrid Burger King commercials where the King was like some sort of violent demon stalker. I really remember the one where the mother turned into some sort of trailer trash and ended the commercial screaming in a rage, “I’ll get you King!!!” Yep yep. I remember them. Made a note not to go to Burger again….and I really used to love their burgers. Can’t tell you how many Burger Kings I’ve passed up since then. (They don’t have them here so I have to be out of town to even see one. In my rearview mirror.)
Like the old saying goes “You can please some of the people all of the time and all of the people some of the time but you can’t please all of the people all of the time.” It goes WITHOUT saying.
So..why did you just say it? LOLL!
@Dutchess_III Because I don’t think you get it and couldn’t assume that you did without saying it. I never assume anything.
I guess I need to explain the joke to you. You said, ” “You can please some of the people all of the time and all of the people some of the time but you can’t please all of the people all of the time.” It goes WITHOUT saying. But you said it, even though it could go without being said. That was funny. ... Nevermind. Get back to eating your cereal.
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