Ahh. Something to do at 4am.
Like just about every poster here, the first thing I noticed that could be described as unusual were the water bottle labels. They are indeed Trump water bottles. Here is a clear photo of some blue Trump Spring Water labels. Notice the coat of arms on the 4th bottle on the right, to the right of Trump’s name. It is the now discarded Trump family coat of arms which was just an invention and never recorded in any heraldic register.
The former Trump family coat of arms, invented:
Above the shield is a mailed fist (overwhelming force, usually military) holding a lance (power, usually military) and below is a crusader’s helmet, usually awarded to a family of a long traditional of military service. Below that is a shield bearing three lions (bravery, nobility, royalty, strength, stateliness, and valour,) rampant (ready to strike) profile dexter (right from the shield bearer’s POV) signifying honor . Also on the shield are two chevrons (achievement) Below the field is a ribbon with the name Trump.
In the wider photo provided by @Call_Me_Jay, starting with the water bottle closest to the camera and going down the left side of the table, bottles number 1, 2, 4 and 5 are only partially turned away from the camera. . These labels reveal the letters “MP” to the left of which is a coat of arms.
This is a prototype label. Upon further enlargement and enhancement of the same photo, Trump’s new, official coat of arms appears. This coat of arms is also invented but was finally allowed him in an expensive and protracted court battle after running afoul of Scotland’s ancient heraldry law when he plastered the old one all over everything he owned in Scotland. The heraldry on the new coat of arms was not designed or award by Scottish authorites, but finally approved reluctantly.
It is reasonable to assume, therefore, that the front of his water bottle labels read TR (new coat of arms) MP.
This new coat of arms is extremely interesting for it’s heraldic symbolism and the fact that it is official. First all one must perform a significant service to the country issuing the arms.
The first thing one should notice is that the arms are devoid of all heraldic military symbols. No more mailed fist, no lance, no crusader’s helmet. At the highest point (above all) is now a lion rampant profile dexter (see above in description old CoA) holding high a pennant with nothing written on it. I’m not sure what this is supposed to signify, possibly victory. The lion is standing on a ribbon bearing the motto “Numquam Concidere”, Latin for Never Concede.
On the shield below, there are two solid stars, or mullets, denoting that Donald Trump is his father’s second son. This is to differentiate his arms from those of the rest of his siblings and children. Below are three chevrons. These are in the class of ordinaries and denote achievement. His last coat of arms had only two. Below the chevrons is a two-headed eagle. This signifies empire.