How to Sell Your Idea to Hollywood is an excellent primer to this kind of project. It is difficult for an unknown, but not impossible. It helps if you make it a game that includes obstacles you must work through and hoops to jump over—and leave your ego at the door. It’s kind of like Mario Brothers, only in real life.
In light of the fact that we have many aspiring writers on this site, or we used to, I’ve copied, paraphrased and added to some of the highlights of the article below.
First, you must have a finished product. This is your go-to reference when you are asked details in plot, characters, vignettes, etc.
Draft a synopsis. Synopses are 1–3 page documents that tell your entire story/first season, beat for beat. You want to include the genre (Romantic Comedy, Action) the characters, and the plot in quick, concise, and engaging prose. For reality shows, this is a breakdown of the setting, people, and possible plot lines to follow. This is easier said than done, but a good synopsis will contain, in as few words as possible, the story driven by the characters and not the plot elements. Use action verbs and phrases. Characters drive audience investment in film and TV, so don’t forget about them. The plot should be sparked by your characters, not the other way around.
Write a log line. This is your pitch. In one sentence you must get the development exec’s attention. Examples of log lines are:
Back to the Future: Marty, a high school student, is accidentally transported to the past, where his parents are at risk of never falling in love—or creating him!
Jaws: A police chief with a phobia for open water battles a killer shark. But the greedy town board refuses to admit there is a problem at the beach at all.
Ratatouille: A Parisian rat secretly teams up with an untalented chef to prove that anyone can cook, though jealous critics and pest-control think otherwise.
Before you begin selling your idea, it is important to know what development execs are thinking and working on. Research current networks and development reports. You get this information by reading Hollywood trade publications and websites like Deadline.com and Visit the directories to get the complete list of industry contacts, cross-referenced by company, name, and show, and keep notes of names that are frequently attached to projects like yours. Know what genres your project can fit into. This is where your research comes in handy. You need to know what kind of movies/shows the company produces, and who its audience is, to best capture its attention.
You should notarize and register your story and any major revisions before you pitch it and keep it in safety deposit box. Nowadays a copyright will only get you a long plagiarism case in court that could drain your personal assets before you win, if you win. Usually the person with the largest warchest and the sharpest lawyers win by default when the complainant goe broke and has to walk away.
Create a “hit-list” of appropriate companies to approach. Once you know what studios are producing similar ideas make a list of all the relevant companies. Find out if they accept unsolicited pitches. The best way to do this is through their website. Find phone numbers, emails for assistants, and anything that talks about idea generation (such as “how to pitch”).
Again: Leave your ego at the door. If you are lucky enough to get the attention of a development director and a contract, expect the finished product to be unrecognizable from your original idea. Getting paid is the mportant thing—and establishing relationships within the industry.
Good luck, Jonesy.