If you have had a brand what do you want your brand remembered for?

Quality.

Honesty.

Dedication.

Soap saves lives.

Openess to diversity

absolute lethality.

Gaudy cheapness. Like gold paint over wood paneling.

I do all of that in your last paragraph. We have great products, great service, great customers and really happy employees and I try to weave all of the elements into our online experience. We have customer endorsements, pictures and videos of customer projects done with our products, pictures of employees doing their jobs even pictures of our huge mixers painted with the Cubs logo this past summer. My social media director has really engaged our customers with our website blog, Facebook, Instagram, YouTube and it is paying off with increased traffic to our website and increased orders and inquiries. She also last year joined LinkedIn and already has hundreds of connections with more than a few new customers thanks to just that alone.

Its ability to help people communicate. I do not have any specific product in mind, but I am interested in the education process, which we still know so little about. I just heard a story on the radio about using mime to help those who are autistic to be able to read body language. I thought that was a rather interesting idea.