Fewer are able to spend money on expensive and high-end items when lower-cost similar natural products are available at a regular grocery store nowadays.
To subsidize the cost of a high-end Grocery it only makes sense that Amazon and other online retailers would be able to boister this enterprise. Amazon makes a killing in profits and can afford to subsidize the Whole Foods experience. As Jom Letko said above. Amazon has wanted to get into the grocery business for a long time.
I do not understand economics well enough to say if they would benefit from lowering their prices a bit, or if they could. But I DO know that free-market retail is slowly being obliterated by online retail, for obvious reasons. Although shipping costs factor in, there is far less overhead expenses
Yes, people are driven to lower prices. You can buy MORE goods if the prices are lower. Why part with more money just for shopping a high-end experience when similar items are at a lower-cost grocer?
live in Memphis. A health-and-organic Farmer’s-market grocery chain called SPROUTS has greatly taken Whole Foods’ target consumer base.
Why? Well, at Sprouts I’d typically spend 27 dollars. As I’d tell the cashier (after realizing how little I spent)—had this been Whole Foods (or “Fresh Market”)—I’d’ve spent One Hundred-and-27 dollars. And that’s no exaggeration.
I know I’m buying quality items—but I can’t help but think the price of the high-end items are grossly inflated—as if paying high prices (for those who can afford it) is part of the thrill or experience of having money and shopping high end.
For instance—would you spend 40 dollars for a small jar of caviar when a virtually identical product is maybe 15—or even 9 dollars at a grocery store or discount grocer like Aldi’s?
If I had tons of money as I thought I did in the past, I might—because it feels really good to pamper yourself (not a diaper reference) with shopping high end and buying costly and healthy luxury items, and knowing you’re saving the planet with fair trade and sound ecological practices. Of course, Sprouts and sometimes even the regular supermarket has similar items that promote similar causes.
But I don’t have that kind of money now. I still eat moderately well and much in the same way I did when I was a regular at Whole Foods. But I’ve come to see Whole Foods as a luxury for the rich or a passion and sacrifice for those less than rich but see it as a sort of ‘cause’ they are dedicated to supporting.
I hope Whole Foods survives, but I can’t afford it.