What Mariah describes in her first paragraph is end-user taxes. On the night of 31st October, 1982, I took a flight out of Kennedy to Stockholm. While in Kennedy, I bought a pack of Marlboros for $1.50 and priced a a fifth (75cl) bottle of premium Absolut Vodka, a Swedish product, at $18.00. These prices were airport prices, a pack of Marlboros anywhere else in NYC at the time was 75cents.
After I landed at Arlanda Stockholm the next morning on 1st November, I dropped by a state liquor store and priced Marlboros at the equivalent of $10 per pack and the domestic brand at $7. The same bottle of premium Absolut was the equivalent of $66 and a half liter can of the domestic pilsner, something similar to a 16 oz. Budweiser wa $11. I wondered why.
The answer was that the majority of hospital beds were taken up by people of the aging WWII generation with lung and liver disease due to tobacco and alcohol products and the voters decided that, if you are going to use these products, it is only right that you should pay more for your future medical care than people who don’t use those products. I certainly couldn’t argue with that.
In the grocery stores products were tagged according to whether or not they contained high amounts of fat, sugar, gluten (remember, this was 1982!) and salt. Price tags were different colors according to the contents found in the product. Salt free products were had yellow price tags and sugar free products had red price tags. The color coding was uniform nationwide.
This was an enormous help to diabetics, cardiac patients, patients with high cholesterol levels and allergies to gluten. I thought it rather nice that there weren’t any special sections for these products. Soup, pasta, pastries could all be found in their special sections along with the whole products. There was no need to search lite or sugar free products out.
The Lite and sugar free, fat free, low salt products were even kept arificially cheaper than whole products because it was recognized that statistically people with these maladies that required them to curb these substances missed more work that others, and had shorter working lives. So, there was even a strong incentive for the rest of us to eat more healthfully. This is the precise opposite from the States where the poorer one is, the higher the carbohydrate and fat their intake is at the cost of protein, because carbs and low quality fatty foods are cheaper.
We had State TV, comprising two channels in Sweden. Unlike America since the mid 70s during the advent of 24 hour cable programming, Swedish TV went off the air at midnight. The only TV commercials were PSAs, mostly having to do with healthy living, proper diets and exercise. These commercials were not inserted into the middle of programs like they did in the States, they were shown in one approx. 10 minute block between the end of one show and the beginning of the next. No interrupted programming. The TV fare provided was much like the quality of what you see in the States on PBS, with Swedish subtitled series productions from the UK, Norway, Finland, Denmark, Germany, France, Italy and, of course, Sweden.
There was very little American programming due to the prevalence of violence gratuitously inserted into shows from the US. I remember we got Dallas one year after each season was broadcast in the US. It was very popular.
A few years later, we got CNN and then the Stars entertainment channel out of the UK. But the two State channels remained the same and remained quite popular.
The important thing was that the people of Sweden were constantly given the data they needed to keep themselves healthy and keep their national healthcare costs down. Preventive medicine was huge there and even shopping to stay healthy was cheaper and made easier. Tobacco and alcohol in amounts beyond special occasions were beyond the budgets of most rational Swedes.
If you wanted to get shitfaced and party like it was the end of the world, you simply took a ferry on a round trip to nowhere, where you could drink to your heart’s content at tax-free prices—offshore prices. This was a favorite for wedding parties, bachelor and bachelorette parties, graduation parties and important birthdays and anniversaries.
I thought life in Sweden was much more rational and the Swedes in general were much calmer and more level headed than the people in the States. They had found rational solutions long ago to problems we are still struggling with almost 40 years later.
The fact is, josie, you don’t have to hold a gun to people’s heads to successfully get them to live right. All you do is, with a little patience, give the the proper information and the proper incentives and they will eventually fall in line.
I really have a hard time understanding that. We really could have the best of both worlds.