When a job application asks "What do you know about [small town that I'm applying for work in,]" what on earth are they looking for?

The town I’m applying in is a neighboring town. I could tell you what I know about MY town after living here for 22 years (I love it,) but what am I supposed to say about this other town?

So far I have mentioned that I had taught in the town, and I enjoyed working with the school district there. What else can I add? What are they looking for?