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Hawaii_Jake's avatar

Is Twitter outrage real?

Asked by Hawaii_Jake (37734points) January 31st, 2019

Twitter is bigger now than in the past due in part to our president’s use of the medium. I often read articles about who is saying what in it. I have an account but rarely ever go on the site.

One thing puzzles me. Many articles I see say that many users are lampooning something a famous user said on the app. Does this matter?

That’s a real question. Does it matter that one famous user made a statement displaying an opinion not shared by many other users? Or is this something that only the media cares about?

I suspect that outrage on Twitter is little more than fodder for quick articles for consumers to click on so that the site will generate ad revenue, but I could be wrong. Our president follows ratings. Perhaps he’s genuinely concerned with how his image is received. I cannot surmise about other famous users.

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3 Answers

Demosthenes's avatar

It seems to matter because people’s careers are ruined over Twitter outrage.

It shouldn’t matter, but it does.

A famous person says something controversial, so that famous person’s associated businesses and partners assume that their customers won’t stand for it, so they distance themselves from that famous person, renounce them, the famous person makes a forced apology, and their career is over or at least damaged.

The media picks up on these things and makes mountains out of molehills. Once they get blown up to a certain size, there’s little escaping the negative consequences. So those with investments in famous people realize it will save them money if they cut ties with the controversial figure in question.

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