@Demosthenes, I think we can thank elementary schools for that, at least in part. Classroom projects are often developed around so-called holidays, whether they’re actual holidays or not, especially when they have simple, vivid visual symbols and colors to go with them. St. Patrick’s Day certainly meets that criterion.
Also it’s about the only thing that happens in March that can be captured in hallway bulletin boards at retirement homes, themed on the covers of club newsletters, and tied into retail promotions.
Yesterday I ordered some electric scooter parts online for my son, and I got a St. Patrick’s Day discount. WTH?
In our more innocent days, before people started making it a point to feel excluded and be offended, it was simply fun to cut out shamrocks and decorate a classroom in green, just as it was with pink and red hearts in February and orange pumpkins in October.
In fact, I think one of the main reasons that Halloween is such a big deal in kids’ minds (and, it seems to me, an inevitable letdown) is that the occasion is not overtly religious or conspicuously rooted in one culture, even though of course it is if you dig a little. It’s safe to play it up, unlike, say, Easter. So by October 31st kids are dizzy with excitement. And then what—where does all that energy go?
And then obviously there is marketing. Store displays capitalize on quasi-holiday themes and decor. Somehow there seems to be an idea that if you invoke assorted religious and pagan symbols such as eggs and rabbits, in alluring pastels, you will induce people to buy more product. And they probably will.
These days it all seems to be less about celebrating and more about cynical manipulation of people’s emotions and behavior. If it didn’t work so well, they wouldn’t do it.
And, perhaps most important, I think there is a collective experience of loss as our sense of community and cultural identity erode. So many of the things we used to think defined us were encapsulated in our celebrations, as is true in many or most cultures. They’ve been PC’d away, hollowed out and rendered meaningless—not necessarily a bad thing in its specific intents, but we have little or nothing to take their place. That may be one reason why identity politics has taken such hold, I don’t know. At any rate this is not a small or trivial question, but I’m not seeing that we have a good idea of what to do about it. Unfortunately Donald Trump seems to have the best instincts for how to take advantage of the void in our greater community.