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Why do diaper and incontinent product commercials show absorption capacities by using a blue liquid? Why not use actual urine?
Most consumers don’t care about how good a product is at absorbing a blue-colored liquid.
If they used a cup of urine, the demonstration would be more science based and accurate. They could even claim on the commercial that it is actual urine being used. They would even save money on water and the blue coloring.
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