What are marketing and purchasing departments doing with all the information about people's last-choice products?

Asked by Jeruba (56106

) April 3rd, 2020

Those orphaned products still left on the shelves when everything else has been cleared out—the clear, unmistakable rejects—are providing a huge amount of information about consumer products and consumer behavior if anybody is paying attention.

Who is gathering this information, what are they learning, and how are they going to use it?

If your answer is based on actual knowledge and experience in the field, please mention that.

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4 Answers

Those things had to have sold enough in the last six months to a year for the company to keep making them. So I would wonder what has changed that people aren’t buying them now.

The grocery stores get the info, and now won’t reorder or stock them. The manufacturers get the info, and won’t make them anymore.

zenvelo (39548

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My son in law works in a grocery store as a stocker. He says that on one aisle most of the shelves are bare at times, but the vegan area is fully stocked top to bottom and side to side!

snowberry (27928

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