I think you’re right about what the Republicans are doing. It is a crass, cynical approach (since they are the elitist party, the ones who have made the richest people even more filthy rich, while hurting the rest of us economically—which is ironic since they make a huge stink about lowering taxes, never mind that they do it in such a way as to hurt the most people).
In any case, in politics, winning becomes paramount to a greater or lesser degree. So any tactic that might help is deemed worth trying. Swift boat, for example. Now the elitism attack because Obama is a black who actually speaks like an educated white person. It’s a subtle form of racism, in the end. Again, Republican are very good at using symbols for things like racism and religion and Americanism, and fooling people into believing they mean it, despite the fact that their policies gut these ideals.
Most people recognize that political campaigns are full of false promises. That’s why so few trust any politician at all. But the name of the game is getting elected. It’s not about integrity, per se; it’s about the appearance of integrity.
Republicans seem to be better than Democrats at being good ‘ol boys (folks like us). It is highly ironic, of course. But they manipulate certain symbols: family, country, faith better than the Dems do. Dems know this, but don’t appear to know what to do about it. It was only Clinton (Bill) that could carry it off. I wonder if his wife could have carried it off?
Most people don’t trust higher education because, in my opinion, it teaches us to look at the full complexity of problems. Complexity can not be conveyed in the sound bites that political rhetoric requires. You say something with nuance, and the opposition will take one clause, and make it sound like what you were saying, and make you look like an idiot.
Most people don’t make time for politics and serious discussion. So most people make decisions on issues like character and looks and sound bites. So if you can project a strong, wise, down-home image, you can win. If you talk about nuance, you lose, I think. You look like you are prevaricating (or as they call it: flip-flopping).
And, of course, higher education is associated with liberalism (education leads to nuanced understandings), and atheism (once again—nuanced understandings, and also: scientific method). Everyone knows this whether they check the numbers or not (try the general social survey, eg).
Ah well. Cynicism! Where would we be without it!