At some concerts, some performing artists sometimes employ what are known as “paid instigators,” who are trained to circulate throughout the crowds and initiate actions that appear to be be “spontaneous,” and are most likely to be imitated. This also occurs, believe it or not, at state and national political conventions, and not just at music concerts.
In the case of the music concerts, there is a very good reason for this practice: The performers wish to impress the operators of a nightclub, concert hall or stadium that they cannot only draw a crowd, but they can also “MOTIVATE” a crowd to undertake certain actions that practically guarantee that those in the crowd will work up a thirst and hunger for concessional items. They (the performers) also want to simulataneously create a kind of “reputation” for themselves among their peers and promoters, which will result in them getting even more bookings, in more places.
I am no expert at all on crowd psychology, but performers frequently hire those who are, hoping that they will help them to create stunts that might even result in a mannerism that is universally adopted, such as what is called, “the WAVE.” And in some extreme cases/instances, those who are known to create/stage/choreograph cheerleading moves, are also consulted.
I have been a kind of “instigator,” at certain sporting events, just to see if I could motivate a crowd.
For example, when I attended a Denver Bears baseball game in 1977, I was feeling a little bit playful, and a psychiatrist buddy was with me in the stands (we had attended college together, in MN). During a lull in the action, he and I began to discuss mob mentality, and I suddenly said, “Watch what I am gonna do, the NEXT time the crowd gets ugly.” He slid a little farther away from me, for some reason.
When the crowd became slightly agitated about a particularly bad call (on the part of an umpire who must have left his guide dog at home), I rose from my seat and started chanting, GIVE US BARABBAS!
I did it in a musical kind of way, so that the name was chanted like, “bah RAB us,” and the entire thing went “give US bah RAB us!” this was chanted over and over by me, and when someone nearby started at me, I just said, “It’s a Spanish umpire! That’s his name!”
I tell you, it was just AWESOME to see total strangers leaping to their feet, joining me in yelling, “GIVE US BARABBAS!” “GIVE US BARABBAS!” “GIVE US BARABBAS!” (No one in the crowd managed to pick-up on the religious significance of the chant.)
After we were done chanting, the crowd around me began applauding me, because I stimulated them into leaping to their feet, and blowing off some steam.
I responded by saying, “Next time, we yell ‘MAZURSKI’!”
My psychiatrist buddy, who had not only observed the entire thing, but had also been encouraged to leap to his own feet and chant, said, “If you can come into my office on Monday, I won’t charge you anything. I really believe I can help you.”