Sometimes, the reason for the start of a chain e-mail actually exisits and is valid (in the mind of the original sender), but, by the time it reaches your e-mail account the emergency no longer exists (the person died or was cured or whatever) or it has been proven by others (who used SnopesĀ® or whatever other sources are available) to be false.
Sometimes those, in the act of forwarding something, decide to add to the original (or change it completely) so that the little boy with the dying puppy (after 1,000 forwards), becomes a little girl with two sick horses.
Also, there is the self-aggrandizement factor, and the Baron Munchausen syndrome, where the original composer of the e-mail is trying to elicit sympathy for himself or herself, or to get “praise” from doing some heroic deed.
Lastly, there is the person who believes that s/he can become wealthy from a single e-mail, because it doesn’t take all that long to compose an e-mail that pleads for money, then send it on its way to all kinds of people who just might send money to the person named on the original “woe is me!” e-mail.
Many years ago in Houston, Texas (where I was living at that time), this guy let it be known to friends that he was going to, once and for all time, find out if chain letters sent by snail-mail actually produced financial results, and he pledged to his friends that any money resulting from his scheme would be donated to some charity.
He typed up (and had photocopied) 1,000 letters to every personal friend and relative he knew, and then to strangers, whose names he had purchased from a mailing list label service. Lastly, he got from the USPS, 1,000 pre-stamped envelopes (where the postage alone, at that time, was 25Ā¢ each).
The letters were all mailed simultaneously, of course, and several months later, after he was certain that everyone who was going to “send $1 to the person at the top of your list,” did so, he sent a personal check to the Big Brothers/Big Sisters offices in Houston, Texas, for the staggering amount of ONLY NINE DOLLARS.