Why do these courses start so early in the morning (details inside)

There is this rather questionable organization that came to my attention last year. I can’t even sum up what they do. They claim to be for people who want to make a career as a start-up educator, but they organize courses for so many things like happiness or business. These courses are so unorganized and unfocused that I don’t even know what they are aiming for. And even the courses that are actually about education are mostly just people telling other people how good they are and asking them to go to their paid master courses. And it seems that you have to help them sell a certain number of courses before you can be considered a member. In short, I don’t trust those people.

But there is something I just can’t seem to understand. I notice that a lot of the courses they organize, paid or free, start very early, at 5 a.m. This is the time when most people in normal circumstances are still in bed. Even people who are stuck up to getting up early would just be doing morning exercise at that hour. And to be able to log in and join the course means that you have already done your morning routine, had your breakfast and are now in a sharp mind before 5 a.m. What are they aiming at when they start their courses so early?